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Crowdsourcing: Yesterday's Corporate Philanthropy Is Today's Branding and Community-Building

document Crowdfunding, Distributed Knowledge
Summary An interview of John Hecklinger, Chief Program Officer of GlobalGiving Foundation.
Description With the expert resources of organizations like GlobalGiving, and innovative pioneers like PepsiCo, corporations engaged in CSR and philanthropy will be equipped to achieve their business objectives and to make the world better.

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