Crowdsourcing: it’s a buzzword in business at the moment, and it’s specifically spreading within the recruitment industry.
It’s a term for when you outsource a task, project or problem, but instead of taking it to a specialised contractor, you put it out to the general crowd. Members of the public from a vast range of backgrounds solve your problem for you, for the rewards of money, prizes or sometimes just goodwill, credit or ego.
Twitter is also being used for crowdsourcing recruitment by large companies including Microsoft, Amazon and Best Buy – the latter of these recently used crowdsourcing to not just find applicants, but also to use their combined industry expertise to write a role’s Position Description. There’s still no a ‘one size fits all’ use, but with the expertise of the world at every recruiter’s fingertips, crowdsourcing is a tool that’s increasing in value.