Denver's titans of emerging media
February 23rd, 2011 12:52 pm MT
We¶ve all witnessed the immense influence social media can have upon world politics. Egypt, Iran, and Libya are just a few locales of recent where its collaborative prowess is taking shape. Emerging global actors like Twitter, Facebook, and YouTube are quickly sculpting our world¶s political economy. But, how is it affecting Colorado and its economic prowess? Well, let¶s have a look at a few of the state¶s small businesses. Madison & Company Properties, a small boutique real estate firm in West Wash Park, has seen its web presence increase dramatically since employing the likes of Facebook, Twitter, and blog posts. As owner Todd Narlinger explains, ³We love using Facebook and Twitter to complement our other advertising to keep in contact with our clients and vendors. We can post our listings, open houses, rentals, market news, and so much more. As an office, it¶s a great tool that we can all use to keep our clients up to date with the constant happenings at Madison and Company as well as the market.´ The truth is in the results. Type ³Denver real estate firms´ into Google. Guess what? Madison & Company varies between number one and number four on the results list. This was achieved without a single dollar being spent on Google advertising. All it took was good
copyrighting in blogs and channeled Facebook and Twitter posts. Even better, this was all garnered in less than a year. Yet, what if you search for ³Denver real estate´ on Google? Madison & Company is nowhere to be seen. This is where Boulder pay-per-click (PPC) firm Trada comes into the picture. Paid search is an extremely effective way for companies to get their names at the top of Google, Yahoo, and Bing search results. Unlike other paid search firms, Trada uses an emerging process called crowdsourcing. Crowdsourcing ± as it pertains to paid search ± is the process of outsourcing advertising campaigns to a group of experts who can provide more value than can be gained in-house. As Trada CEO and founder Niel Robertson recently stated in a Crowdsourcing.org article, crowdsourcing allows business owners the ³ability to tap into a huge talent pool that has the time and expertise to help them create and manage sophisticated and profitable advertising campaigns.´ Whereas social media only costs time, Trada¶s advertisers (according to a recent company webinar) spend $3k - $50k per month on paid search campaigns. Still, as Robertson elucidates, the cost-effectiveness of social media is a vital piece of the puzzle: ³A lot of small businesses are realizing that social media is also the cheapest way to spread the word about their product or service. If your business has a Facebook page (it¶s free!) and one of your customers ³likes´ it ± this is viewed by all of their friends. Frequently, this can lead to their friends to discover your business for the first time.´ So, if you are a business looking to dunk your feet in the realm of social media, whom can you look to? Onit Marketing is a Denver-based agency centered upon building effective social media campaigns.
Calling themselves the ³Social Media Alchemists,´ Onit has garnered a specialty in the natural and outdoors products industries. Onit¶s clients include ± among others ± Merrell, Sketchers, SIGG, and Shop.com. Founder and ³Chief Social Media Alchemist´ Roni Rudell¶s agency and others like it are quickly becoming the new norm in this new era of marketing. Many of us argue that to be truly effective, you need a proper promotional mix. This means that companies need to employ traditional media alongside new media. Print ads and Trada¶s paid search and Onit¶s social media campaigns. For growing Denver small business like Madison & Company Properties, social media is a great piece of that pie.
By Kyle Leigh Denver Social Media Examiner Kyle is a serial entrepreneur with a pathological passion for the role of social media in politics, advertising, and PR. Can it empower the...
Paid search is an extremely effective way for companies to get their names at the top of Google, Yahoo, and Bing search results. Unlike other paid search firms, Trada uses an emerging process called crowdsourcing.
Crowdsourcing – as it pertains to paid search – is the process of outsourcing advertising campaigns to a group of experts who can provide more value than can be gained in-house.
According to Trada's CEO Neil Robertson, crowdsourcing allows business owners the “ability to tap into a huge talent pool that has the time and expertise to help them create and manage sophisticated and profitable advertising campaigns.”