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Devising a Communications Plan for Collaborative Innovation

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Summary
In this article, author Doug Collins shares his perspectives on the elements that comprise a basic communications plan for building awareness amongst the people one typically wants to engage during a collaborative innovation campaign. The context is the internal form of enquiry led innovation.
Description
Crowd sourcing demands a crowd.

To this end, developing a basic communications plan requires two insights: insight on your audience and insights on when to engage them. Your communications plan—and the engagement it engenders with community members—will deepen with each campaign.

Read this article to find out how to develop a basic communications plan...

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