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Die Motivation der Designer
document Crowd Creativity

Wer nur den Sieger kürt, macht alle anderen zu Verlierern. So lautet das gängige Credo hinsichtlich Wettbewerben und Gewinnspielen. Für Single- shots kein Problem, aber wer dauerhaft eine Community...

Cristina CaineJul 08, 2011 03:38 pm GMT3612 views
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Die Motivation der Designer
 

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The Motivation of the Designer
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Choosing the winner just makes everyone else the losers. This is the common creed regarding contests and sweepstakes. For a single shot, no problem, but if you want to permanently keep a community happy, the “winner takes all” principle leads quickly to affect the commitment of the members and potentially diminish the creativity of the platform. Perhaps it is precisely this approach that is driving good designers to join 12Designer competitions. It is precisely these subtleties in the motivational construct of members that Eva Missling, founder of 12Designer, wanted to find. Click here for German.

 

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