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Down on MyFarm: gamification goes rural

In the US, FarmVille players now apparently outnumber real famers 60:1 (that’s one of those statistics that goes round the blogosphere so fast it must be true). Encouraged by the sudden popularity of virtual agriculture, the owners of the Wimpole Estate, Cambridgeshire, UK have decided to let the web 2.0 generation have a go for real.
The idea behind MyFarm is simple: invite an online crowd of 10,000 users to run a real farm for a year. Organizers hope the project will “reconnect people with where their food comes from.” Members of the MyFarm community will discuss and vote on every aspect of farming life: what to grow, what to breed, what to buy. Whatever the crowd decides, as long as it’s legal, Farmer Morris (who seems surprisingly relaxed about taking orders from a bunch of online amateurs) will put it into practice.

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