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Enterprise data management should be as dynamic as its employees

document Distributed Knowledge
Summary
Enterprise crowdsourcing is just one way to turn information into a competitive opportunity. For roughly two decades, IT has been locked in a “systems of record” paradigm. These systems—such as accounting, CRM, databases—capture, structure, and store transactional information.

While they function as an authoritative source of organizational data, they offer few opportunities for competitive growth.

Description
The key driver to move on from traditional systems of record is that enterprise innovation must be ‘always on.’ Today’s consumers are more connected than ever due to the proliferation of personal IT. They are increasingly accustomed to sharing knowledge and pooling resources to solve problems and make decisions from virtually anywhere. They want to work that way, too.

To adapt, organizations must develop dynamic relationships not only with their employees and partners, but with their data as well.

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