Just as eBay long ago turned from more than just an auction site for odds and ends into a platform where people have built entire businesses, crowdsourcing sites are also growing into marketplaces where serious transactions are taking place.
Hopping onto a crowdsourcing marketplace requires taking a leap of faith, in the same way that buying something for the first time on eBay might have. But Poptent’s CEO, Andy Jedynak argues, crowdsourcing isn’t a brave new experiment any more. “It’s not a strange new concept that they need to be worried about,” he says. “Crowdsourcing has been around since the 1990s. The world’s largest companies do it every day.”