Facebook knows that its future lies in creating new and compelling ways for brands to advertise on its platform. That’s why in the past year it’s launched innovative new formats, like Sponsored Stories and "Ads with Friends."But next week Facebook will launch a new kind of unit that’s innovative not just for its format, but for how it was conceived. That’s because Facebook didn’t come up with the idea itself—it crowdsourced it.
The new unit is called the “Comment” ad.
The idea makes sense for Facebook, which doesn’t see itself as a conventional media site, where ads are one-way broadcast. Instead, Facebook sees its value as being able to create connections and relationships between consumers and brands. Conversations are one way to do that, and the “Comment” ad format is a way to jumpstart conversations.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.