Fiat Crowdsourcing Car Design

document Crowd Creativity, Distributed Knowledge, Open Innovation

Fiat Crowdsourcing Car Design
Ross | May 2nd, 2010 You might have Motors ± heard a

ofLocal

company leveraging crowdsourcing t o design cars. Local Motors licenses a chassis and then looks internally to its own community to innovate and refine the design of the car (other than the chasis).

Fiat Brazil has recently announced a project to crowdsource the entire car ± including the mechanical components. All ideas submitted to the project will be under a Creative Commons license.

It¶s an interesting program, for several reasons. First, it provides opportunities to ordinary people, experienced engineers, and designers, to influence the design of an entire car. Second, the program is a wonderful way to get people to talk about Fiat ± and innovation.

To learn more about Fiat¶s crowdsourcing experiment, watch the following video (English subtitles).

What do you think? Will more companies invite consumers to help design products?

Summary The article features Fiat Brazil's crowdsourcing car design project.

Description Fiat Brazil has recently announced a project to crowdsource the entire car – including the mechanical components.

Tags: car designs, Crowdsourcing, Fiat, Fiat Brazil, Local Motors

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Fiat Crowdsourcing Car Design

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