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Fighting for Funds: An Exploratory Study into the Field of Crowdfunding

This thesis investigates users of crowdfunding platforms in order to further the insight into understanding what affects their motives and behaviour. The relationship between intrinsic and extrinsic motivation as well as peer influence is investigated.

The findings confirm that: there are two major groups of individuals that crowdfund; more people engage for intrinsic reasons than might be expected; frequency and amount are reflected in motivational reasons for engagement; age does influence funding behaviours; and crowdfunders share similarities and differences with individuals in related fields.

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