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Filipino professor wins 3rd m2Work spot prize

document Distributed Knowledge, Open Innovation, Tools

Filipino professor wins 3rd m2Work spot prize
App would slash field research costs in developing world

12 March 2012

In the closest m2Work spot prize contest so far, Art Ilano--a professor of marketing and strategy at the University of the Philippines--came up first with his idea "InDepth: a real-time market research system," winning USD 1,000. The microwork research application would unlock the potential of mobile phones to collect extensive real-time and locationbased data. InDepth would enable researchers to gather extremely rich input about the lives of participants from the developing world. The app features real-time access to respondent data, quick deployment of surveys, random selection of participants, and report extraction functions. The model lets scholars and marketers fine-tune studies and gather contextual information remotely, while sparing them the cost and effort of on-the-ground field studies. This might fill the gap between one-size-fits-all research approaches, like standardized surveys, and expensive, personalized methods, like interviews, focus groups, and diaries. Like previous winners (Microwork, mobile medical diagnostics and Ask MOM money manager), the submission hit upon all four contest criteria. InDepth appears realizable with current technology and builds on established business models.

While this led the jury to point out the limited novelty of the idea, the members also agreed that the application addresses a specific niche that has not been covered yet. As imagined, it holds enormous development impact: in addition to providing microworkers with additional income, it would yield positive spillovers in behavioral research of people in the developing world and in the design of useful products targeted at lowincome populations. A close runner-up was the idea 3rd Life - Your Non-Virtual Reality World by an Israeli innovator Schmuel Goldfisher alias Frequent Flyer. The jury called the submission both inspirational and aspirational. The idea to take Second Life (a virtual reality platform) to the next level and enable microemployers to live through the non-virtual lives of people in the developing world is definitely imaginative. However, the jury also highlighted that its approach would be controversial and its feasibility unclear. The submission lacked a clear outline of the demand and a basic business model. A mobile health application called SMS Pharma: Locate Health Providers and Medicine by a PhD student from the US came in as the second runner-up. The jury recognized the potential of real-time information about hospitals, for example regarding the availability of medicine and medical staff. However, the jury members questioned the application’s feasibility. Barring adoption “by everyone, everywhere,” it would struggle to provide specific, real-time information through mobile microwork. Notably, the field of submissions for the third spot prize was much stronger overall than previous pools. The jury welcomed this signal that the innovator community has begun to catch on to the concept of mobile microwork.

The m2Work team will continue to provide feedback about the community’s progress, as with the blog post Five key steps to a winning m2Work idea. If this trend continues in the remaining 24 days of the challenge, ideators will build on their growing insights to come up with even more refined submissions and truly transformative ideas for mobile microwork.

Summary In the closest m2Work spot prize contest so far, Art Ilano--a professor of marketing and strategy at the University of the Philippines--came up first with his idea "InDepth: a real-time market research system," winning USD 1,000. The microwork research application would unlock the potential of mobile phones to collect extensive real-time and location-based data.

Description
Notably, the field of submissions for the third spot prize was much stronger overall than previous pools. The jury welcomed this signal that the innovator community has begun to catch on to the concept of mobile microwork. The m2Work team will continue to provide feedback about the community’s progress, as with the blog post Five key steps to a winning m2Work idea. If this trend continues in the remaining 24 days of the challenge, ideators will build on their growing insights to come up with even more refined submissions and truly transformative ideas for mobile microwork.

Tags: apps, Art Ilano, Crowdsourced, Crowdsourcing, filipino, InDepth, m2Work, microwork, mobile microwork, tools

Posted by Tim Satterthwaite

Mar 14, 2012 02:40 pm GMT Viewed 2323 times

Author: infodev.org Source

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