Webinar
Integrating Crowdsourcing into In-Person Events
About Layne Gray
•Founder of •Nonprofit Fundraising Consultant
•Volunteer Fundraiser
•Background: •Technical Marketing •Conference Management
© 2012 Vivanista Inc.
What You’ll Learn
• In-person fundraising event categories • Types of events most appropriate for crowdsourcing • Steps to creating a successful event incorporating crowdsourcing
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Fundraising Event Goals
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Event Goals
Raise money
Direct Fundraising
Generate growthoriented annuity
Build a Community
Attract volunteers
Create buzz
In-direct Fundraising [Friendraising]
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Promote organization
In-person Fundraising Event Categories
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Fundraising Event Categories
Vertical Events
Timeframe Attendance One multi-hour event Limited to size of venue
Horizontal Events
From multi-hour to multi-day Virtually unlimited
Price
Appeal Activities Promotion Advantages Age Crowdsourced Examples
High; $50 – multi-$1,000’s
Social; helping the cause Observer Targeted Pre-revenue & on-site Adult, affluent No
Low barrier; $5
Broad; athletic, shopping Participant Broad More $$/attendee All ages, broad audience Yes
Gala, Auction, Fashion Show A-Thon: Bike, Walk, Run
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In-person Fundraising Event Revenue Streams
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Vertical Event
Ticket Sales Fund In Need Corporate Sponsors
Pre-event fundraising
Revenue Streams
Raffle
On-site fundraising
Individual Donors Silent/ Live Auction
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Horizontal Event
Crowd sourcing
Pre-event fundraising
Raffle
Revenue Streams
Silent Auction
Corporate Sponsors
On-site fundraising
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Hybrid Events
Crowd sourcing Fund In Need Ticket Sales
Pre-event fundraising
Raffle
Revenue Streams
Silent/ Live Auction
Corporate Sponsors
On-site fundraising
Individual Donors
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Crowdsourcing into Vertical Events
External Internal
•Tickets: individual and group •Advanced Fund-In-Need
• Friendly competition between subcommittees • Each committee member required to generate a certain level
New event
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• Generate excitement through crowdsourcing • Make crowdsourcing an integral part of the event experience
Anatomy of a hybrid event
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Hybrid Events The new fundraising dynamic
• Integrates crowdsourcing seamlessly
• Plays to the strengths of the event
• Is a reliable revenue source
• Is fun • Does not diminish the importance of the ultimate cause
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Hybrid Events The new fundraising dynamic
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Hybrid Events
Crowdsourcing Types of organizations Additional Resources Additional revenue Difficulty in implementing Other activities Entry Fee; minimum of Votes per dance pair; $1,000/team $25/vote Schools n/a Team ‘Cheat’s Easy; Requires volunteer teams Dinner, Spelling Bee only Supplemental to other fundraisers Any nonprofit Professional dancers Votes Moderate; Requires ‘celebrities’ & pro dancers Dinner, Dancing 5 - 10 sets of partners Community-wide event
Average # participants 10 – 15 teams of 3 – 6 Benefits
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Hybrid Event Implementation
Announce timeframe for team sign-ups Create minimum entry fee i.e. $1,000 Promote within current audience Sell tickets like other fundraising events Offer ticket price range: from low (spelling bee only) to high (dinner)
Identify professional dancers willing to participate Extend invitations to local ‘celebrities’ Leave enough time for teams to practice Sell tickets like other fundraising events Offer normal ticket pricing
Onsite: Let teams and attendees purchase ‘cheats’ for incremental $$$
Include ceremony for winning team
Onsite: Attendees can vote for their favorite dancers
Include ceremony for winning team
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Summary
• Crowdsourcing has been developed to integrate into particapatory fundraising events • Crowdsourcing can integrate more into traditional vertical fundraising events • New types of events leverage the crowdsourcing model • The hybrid events are complementary to both horizontal and vertical events
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Resources
• Copy of Presentation • Fundraiser-In-A-Box
– Viva SpellBound – Viva StarDance
• Fundraising Event Production & Consulting
© 2012 Vivanista Inc.
Thank you!
QUESTIONS? Contact:
layne [at] vivanista [dot] com
© 2012 Vivanista Inc.
Description
Vivanista Founder, Layne Gray, conducted a webinar in conjunction with First Giving for over 300 registrants. The webinar addressed the following issues:
1. Types of fundraising events that are most appropriate for crowdsourcing.
2. Steps to creating a successful event that incorporates crowdsourcing.
3. New types of events that leverage crowdsourcing.