First giving online fundraising integration

document Crowdfunding

Webinar
Integrating Crowdsourcing into In-Person Events

About Layne Gray
•Founder of •Nonprofit Fundraising Consultant

•Volunteer Fundraiser
•Background: •Technical Marketing •Conference Management

© 2012 Vivanista Inc.

What You’ll Learn
• In-person fundraising event categories • Types of events most appropriate for crowdsourcing • Steps to creating a successful event incorporating crowdsourcing
© 2012 Vivanista Inc.

Fundraising Event Goals

© 2012 Vivanista Inc.

Event Goals
Raise money

Direct Fundraising
Generate growthoriented annuity

Build a Community

Attract volunteers

Create buzz

In-direct Fundraising [Friendraising]
© 2012 Vivanista Inc.

Promote organization

In-person Fundraising Event Categories

© 2012 Vivanista Inc.

Fundraising Event Categories
Vertical Events
Timeframe Attendance One multi-hour event Limited to size of venue

Horizontal Events
From multi-hour to multi-day Virtually unlimited

Price
Appeal Activities Promotion Advantages Age Crowdsourced Examples

High; $50 – multi-$1,000’s
Social; helping the cause Observer Targeted Pre-revenue & on-site Adult, affluent No

Low barrier; $5
Broad; athletic, shopping Participant Broad More $$/attendee All ages, broad audience Yes

Gala, Auction, Fashion Show A-Thon: Bike, Walk, Run

© 2012 Vivanista Inc.

In-person Fundraising Event Revenue Streams

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Vertical Event
Ticket Sales Fund In Need Corporate Sponsors

Pre-event fundraising

Revenue Streams
Raffle

On-site fundraising

Individual Donors Silent/ Live Auction

© 2012 Vivanista Inc.

Horizontal Event
Crowd sourcing

Pre-event fundraising

Raffle

Revenue Streams
Silent Auction

Corporate Sponsors

On-site fundraising

© 2012 Vivanista Inc.

Hybrid Events
Crowd sourcing Fund In Need Ticket Sales

Pre-event fundraising

Raffle

Revenue Streams
Silent/ Live Auction

Corporate Sponsors

On-site fundraising

Individual Donors

© 2012 Vivanista Inc.

Crowdsourcing into Vertical Events
External Internal
•Tickets: individual and group •Advanced Fund-In-Need

• Friendly competition between subcommittees • Each committee member required to generate a certain level

New event
© 2012 Vivanista Inc.

• Generate excitement through crowdsourcing • Make crowdsourcing an integral part of the event experience

Anatomy of a hybrid event

© 2012 Vivanista Inc.

Hybrid Events The new fundraising dynamic
• Integrates crowdsourcing seamlessly
• Plays to the strengths of the event

• Is a reliable revenue source
• Is fun • Does not diminish the importance of the ultimate cause
© 2012 Vivanista Inc.

Hybrid Events The new fundraising dynamic

© 2012 Vivanista Inc.

Hybrid Events
Crowdsourcing Types of organizations Additional Resources Additional revenue Difficulty in implementing Other activities Entry Fee; minimum of Votes per dance pair; $1,000/team $25/vote Schools n/a Team ‘Cheat’s Easy; Requires volunteer teams Dinner, Spelling Bee only Supplemental to other fundraisers Any nonprofit Professional dancers Votes Moderate; Requires ‘celebrities’ & pro dancers Dinner, Dancing 5 - 10 sets of partners Community-wide event

Average # participants 10 – 15 teams of 3 – 6 Benefits
© 2012 Vivanista Inc.

Hybrid Event Implementation

Announce timeframe for team sign-ups Create minimum entry fee i.e. $1,000 Promote within current audience Sell tickets like other fundraising events Offer ticket price range: from low (spelling bee only) to high (dinner)

Identify professional dancers willing to participate Extend invitations to local ‘celebrities’ Leave enough time for teams to practice Sell tickets like other fundraising events Offer normal ticket pricing

Onsite: Let teams and attendees purchase ‘cheats’ for incremental $$$
Include ceremony for winning team

Onsite: Attendees can vote for their favorite dancers
Include ceremony for winning team

© 2012 Vivanista Inc.

Summary
• Crowdsourcing has been developed to integrate into particapatory fundraising events • Crowdsourcing can integrate more into traditional vertical fundraising events • New types of events leverage the crowdsourcing model • The hybrid events are complementary to both horizontal and vertical events

© 2012 Vivanista Inc.

Resources
• Copy of Presentation • Fundraiser-In-A-Box
– Viva SpellBound – Viva StarDance

• Fundraising Event Production & Consulting

© 2012 Vivanista Inc.

Thank you!

QUESTIONS? Contact:
layne [at] vivanista [dot] com

© 2012 Vivanista Inc.

Description Vivanista Founder, Layne Gray, conducted a webinar in conjunction with First Giving for over 300 registrants. The webinar addressed the following issues:

1. Types of fundraising events that are most appropriate for crowdsourcing.

2. Steps to creating a successful event that incorporates crowdsourcing.

3. New types of events that leverage crowdsourcing.

Tags: Crowdfunding, Crowdsourcing, First Giving, Fundraising, fundraising events, online fundraising, online fundraising integration, Vivanista

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First giving online fundraising integration

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First giving online fundraising integration

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Crowdsourcing.org

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Crowdsourcing.org, an initiative by massolution®