Co-creation initiatives are deployed more and more frequently. This week an aggregation of five co-creation examples to get inspired and research the opportunities that a more human and collaborative economy offers. Provide a platform where customers can co-create value.
Here are the five co-creation examples to get inspired:
*MTV India-The effect of content and co-creation is also reflected by earnings.
*Tata Group-Tanishq, the jewellery arm of the Tata Group, has launched a promotion drive under the name ‘My Expression’, which invites consumers in a co-creation activity.
*Coca-Cola-Coca-Cola used online co-creation to gather expressions of its brand promise“Energizing refreshment”.
* E.ON kicks off a crowdsourcing initiative to support a five-part documentary on Channel 4.
*Heineken has given a group of emerging designers a platform to conceive the finale of a unique year-long initiative called Heineken Open Design Explorations Edition 1.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.