A trio of well known consumer brands – Andrex, Comfort and Nivea - popped up in Fieldmarketing.com’s survey last weekend, all impressing shoppers with good brand communicators.
Field Marketing uses both crowdsourced field agents (sourced via Field Agent,) and their own mystery shoppers to check out the best brand promotions and this weekend saw one perfect score of 20/20 ‘very positive’ and two other promotions that were also graded ‘very positive’.
Quality promoters were also on display at the Birmingham Bullring where the Unilever brand Comfort was in action for a promotion created by RPM and with staff from N2O. Their field agent enjoyed a 10 minute colour and fashion consultation called 'Colour Me Beautiful' on the stand and found the process helped to gain a much better understanding of the thinking behind the brand.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.