Food52, the cooking site founded by New York Times food writer Amanda Hesser and Merrill Stubbs, is moving into apps just a couple weeks after the publication of its crowdsourced cookbook. Food52 has a new holiday cooking iPad app and a free cooking hotline iPhone app.
Food52’s iPad app, “Holiday Recipe and Survival Guide,” is $9.99, built on the Inkling platform published by Open Air (the company behind Speakeasy Cocktails). It includes 75 recipes from the site, 100 minutes of video, and event-planning guidance.
Each recipe links back to Food52’s Hotline, where users can ask each other questions about recipes in a sort of modern-day version of Butterball’s Turkey Talk-Line (still running, by the way). Food52 also released a free standalone Hotline app.
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