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'Gamification' engages otherwise uninterested customers

document Distributed Knowledge
Summary Gamification is a term describing practices by companies which incentivize certain online activities and award game credits for good behaviors. Basically companies turn their websites into little slot machines that pay off for the user, if they put eyes on the right screen and subject themselves to the right advertising.
Description Gamification is a rapidly growing trend. One study by Gartner from April 2011 predicts that more than 70% of Global 2000 organizations wll have at least one gamified application, and that more than 50% of companies that manage "innovation processes" will gamify those processes. Gamification is reportedly a $100 million market that could grow to generate $2.8 billion by 2016.

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