Gamification is the newest type of loyalty marketing. It combines elements of gaming with mundane tasks and in turn creates an engaging consumer experience!
The most well known examples of gamification can be seen in Foursquare and Nike+ although the application has now extended way beyond the big brands and is being adopted in a variety of forms. The opportunities for businesses are great – from having more engaged customers to crowd sourcing innovation. It’s certainly an area that we as marketers cannot afford to ignore.