New emerging technologies and platforms like social media have created a dynamic, energetic, and evolving environment where information is expected to be accessed immediately as well as in any location on the move.
Information is also expected to come in various forms like updates via Twitter, visuals such as YouTube videos and pictures from Flickr, to in-depth commentary and analysis of scientific information via blogs. The expectation to be present on multiple platforms with consistent, reliable, trustworthy, and confirmed information is as great as it has ever been before.
Crowdsourcing information where it is not only based on location and time, but having people have the opportunity to share this information with others in one centralized location is becoming an expectation and current practice in social media and crisis communication circles.One of the good benefits of implementing crowdsourcing technology into social media and crisis communication practices is that it is a way to communicate to a global audience about potential issues and situations that professionals and agencies can take a note of as early warning signs in order to make the necessary precautions.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.