A crowd-funded campaign is placing a giant billboard in Times Square Friday, urging tourists to visit Greece. The billboard, which is designed to highlight Greece’s beauty, was organized by volunteer group “Up Greek Tourism” on crowd-funding platform LoudSauce.
The campaign raised $20,000 in 20 days, exceeding its $15,000 goal.About 50% of donations came from Greece,while the rest came from Australia ,Belgium, Bulgaria, Cyprus, France,Germany,Italy,Netherlands, Qatar,Russia,Singapore, Spain, Switzerland, the U.A.E.,the UK and the U.S.According to Kleivokiotis, buzz spread entirely through Facebook and Twitter.
“Greece has a very big cashflow problem,”Yorgos Kleivokiotis,founder of Up Greek Tourism, told Mashable. “Tourism is people coming from abroad spending money on the economy. Will a billboard in Times Square make a huge difference? It’s not a huge ad campaign, but as more people get to know about it through social media it becomes worthwhile.”