Groupon Taps Clickworker Crowdsourcing Project
by Richard on July 12, 2011
for
Global
Clickworker (global crowdsourcing and workforce solutions) has been selected by global Internet coupon giant, Groupon, to lead a large-scale, global translation and optimization project in a number of languages. The partnership with Groupon is one of several recent high-profile client wins for Clickworker, reflecting the global growth of the company and the rapid expansion of the overall crowdsourcing space as a business solution. Partnering with Clickworker to translate and optimize thousands of coupon category descriptions will significantly enhance Groupon’s international search engine strength. “Our work on behalf of Groupon displays how we support our clients by employing our global expertise in such areas as text creation and search engine optimization to enhance their reach and grow their business,” says Wolfgang Kitza, CEO of Clickworker Global. Jens Hohmann of Groupon says of the decision to utilize Clickworker: “Clickworker is an ideal partner and service provider. Our choice to work with them was a quick and easy one, because the process is unbelievably simple and is carried out absolutely effectively. In particular, the high quality of the text convinced us that Clickworker was the way to go.” Clickworker is a “go-to” marketplace offering a range of quality-assured content solutions for clients who need large-scale projects completed quickly and accurately. From SEO text creation and data authentication, to translations and copywriting, these tasks generally can’t be completed by a computer or efficiently through a company’s existing personnel structure. Through Clickworker, thousands of workers can be quickly engaged in a project, allowing for accelerated completion with human oversight for quality assurance. Clickworkers are a globally distributed workforce comprised of more than 100,000 educated professionals from 150 countries around the globe.
Summary
Clickworker (global crowdsourcing and workforce solutions) has been selected by global Internet coupon giant, Groupon, to lead a large-scale, global translation and optimization project in a number of languages.
Description
The partnership with Groupon is one of several recent high-profile client wins for Clickworker, reflecting the global growth of the company and the rapid expansion of the overall crowdsourcing space as a business solution. Partnering with Clickworker to translate and optimize thousands of coupon category descriptions will significantly enhance Groupon’s international search engine strength.