Summary
Several industry pundits were skeptical of crowdfunding and crowdsourcing in general at the event - but in essence - this new movement and phenomenon only helps big players validate what can and will work in the 'big' market.
Description
There are other ways to raise funds and market. And Hanna's foray into crowdfunding, building community, social dissemination and open sourcing content is proof that one can launch a successful brand and cultural meme using unorthodoxy in all facets of the process of film making.