Product mapping is the process of assigning attributes and departments to products. This allows retailers to categorize the products in their stores’ catalogs and determine which products should be sold next to each other, either physically or online. By using crowdsourcing to assist them in this process, retailers gain a better understanding of how their customers and potential customers perceive their products.
A crowdsourced review of the mapping can have these similar products mapped in a similar way. If retailers understand the business of crowdsourcing and offer clear instructions and fair pay, they find that their products are categorized efficiently, quickly and into patterns that their customers understand. This can increase their sales and make both their stores and their websites easier to navigate.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.