Victors & Spoils, the controversial crowdsourcing resource positioned as an alternative to ad agencies, is teaming up with Havas, the parent of those more traditional shops like Euro RSCG, soon to be Havas Worldwide, and Arnold Worldwide. The Paris-based holding company said it acquired an undisclosed majority stake in V&S. Terms of the Havas deal are not disclosed.
Industry critics of crowdsourcing argue the output is largely cut-price mediocre work.
One of the earliest marketers to utilize V&S in 2010 was Dish Network CMO Ira Bahr who said he was attracted to the “wider range of creative thought with a crowd” from V&S, but he allowed that a big part of the appeal was the fact that “I also feel that I pay less for it.”
Aside from Dish, V&S has handled projects for Chipotle, Coca-Cola, Converse, Discovery Channel, GAP, General Mills, Harley Davidson, Levi’s, Mercedes Benz, PayPal, Unilever and Virgin America.