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Heineken wins CCA Co-Creation Award

document Crowd Creativity, Distributed Knowledge
Summary The Co-Creation Association has announced the winners of the Co-Creation Award 2011 on an event hosted by Capgemini. We’re very proud to announce that the Heineken Open Design Explorations project has won the award in the crowdsourcing category. NikeID won the category ‘customization’, Philips MediaSuite was the winner of the community award and ‘Share an Idea’ of Christchurch was the Jury Award winner.
Description The Open Design Explorations connects clubbers, young talented designers and expert coaches with the Heineken team in the development of a pioneering nightclub.

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