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Hello SF (from the MCPC2011 Conference)

document Open Innovation
Summary Shannon Spanhake attended the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2011), where this year focused on “Bridging mass customization and open innovation”. The conference brought together industry, academia, and government to present business models, research, projects, and papers that explore, explain, and implement concepts of Open Innovation and Mass Customization.
Description Shannon Spanhake believe that Open Innovation can be a method of governance to solve civic challenges. That Open Innovation platforms can be built to customize government services to create better experiences between government and citizens (how they live and work in our city). And now during this time of economic crisis it is particularly important to consider investing in sustainable initiatives such as strengthening and empowering a community, rather than internally building a technology product that incurs high development and maintenance costs to prevent it from obsolescence right out of the gate.

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