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Honda and Guardian News & Media team up to find cultural engineers of the future

document Distributed Knowledge, Open Innovation
Summary

Guardian News & Media has teamed up with Honda to find Britain's 'cultural engineers' of the future, with the brightest innovators competing for the opportunity to have their ideas turned into reality.
Description

Honda's Cultural Engineers are united by their desire to make a change and enhance the world we live in. They express this in different ways ranging from beautiful design work to environmental awareness, while always creating fun and remaining true to their modern conscience.The launch of the cross media partnership with Honda's 'Dream Factory' - in collaboration with Honda's brand experience agency, Amplify- aims to raise the profile of excellence within both the scientific and cultural communities. The Honda Dream Factory Project is all about innovation, good ideas and frontier style discovery. The cultural engineers don't just dream, they do.

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