Summary If there is one thing they can be certain of it is that technology is not only constantly changing. It is transforming how they work, communicate, socialize, learn, interact with the world…and in all of this fluidity it is transforming the very business models that shape our economy.

Description Crowdsourcing is both a social and collaborative mindset that many businesses need to embrace no matter whether that is to foster and develop interaction in communities or to scale and develop more formalized employee or customer programmes.

“Crowdsourcing isn’t always the right model. Sometimes things are better done in-house,” says Ross Dawson. “But those organizations that choose the right tasks for crowdsourcing and approach it well will build significant advantages over their competitors. Cost and efficiency are often less important than simply being able to get highly talented workers to complement the skills of your staff.”