With the Internet, crowd-sourcing can help the naming process. At WinStar, employees can enter a naming contest. For Gemologist, they put the naming contest on Facebook. It was won by Al Hilbert, a New Yorker who picked up on the horse's dam, Crystal Shard.
The Facebook contest produced some 400 names, and the WinStar officials narrowed them down to the one they liked best, said bloodstock assistant Amy Nave. Hilbert was at Saratoga for the Wood Memorial, and he's supposed to attend the Derby, too.