It’s clear that social media has led to a proliferation in user generated content, allowing everyone to become mini content producers. We happily take photos and videos that we upload to other sites to share with our friends. What hasn’t been clear however, is just how much these sites are making from the content we willingly upload.
The top 5 social networks (e.g. Twitter, Linkedin, Myspace, Youtube, and Facebook)invest in building the infrastructure to facilitate sharing amongst communities and you create the content that keeps it going, that keeps our communities growing and gets people talking. The problem of course is that many people don’t realise how much direct revenue they’re generating for sites when they do this. More people turn towards social networks to distribute their content, turning away from blogging for example, where the content is within your own domain, and most importantly if you’re running ads, the revenue goes directly towards you.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.