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How Pinterest Must Adapt to Conquer Global Markets

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Summary In the past six months, Pinterest has gone from relative obscurity to exalted status alongside Facebook and Twitter as a social-networking site that U.S. retail marketers need to pay attention to. While the social-bookmarking site has largely been propelled by a female, Midwestern-skewing audience, now that it's looking to make itself known abroad, it's likely going to have to find a different user niche in each new market.
Description
Pinterest, the roughly 40-person company added a new hire in April who has a focus on "international growth," according to their LinkedIn profile. And it's also embarked on a project to crowdsource translation of the site into other languages, starting with Spanish, French, German, Portuguese and Japanese.
Tags: crowdsourced translations, Crowdsourcing, Facebook, global markets, japan, pin it, Pinterest, Rakuten, social bookmarking site
Claire Mackay Posted by Claire Mackay
Jun 15, 2012 02:51 pm GMT Viewed 719 times
Author: Cotton Delo Source
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