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How to Crowdsource Consumer Engagement

document Crowd Creativity
For marketers looking to get a new brand campaign off of the ground, making sure their fans are onboard with the new messaging is key.Whether it’s something as practical as an in-store promotion to drive sales or as ambitious as a global rebranding to mark a new strategic direction, having a engagement plan that solicits input before, during, and after a launch ensures that a campaign will benefit from what groundswell arises from the most involved segments of your consumer base.
One practice that Zooppa helps brand marketers integrate into their marketing mixes is crowdsourcing video and visual content through an open contest format. After working with nearly 250 clients, they’ve found that, especially in the realm of video production, crowdsourcing can be especially effective in contribution to an engagement plan around a new initiative that a brand is rolling out.

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