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How to Use Twitter for Crowdsourcing and Simple Market Research

document Distributed Knowledge, Open Innovation
Summary Having a social media presence can be an invaluable resource for providing insights into consumer needs, sentiment, and opinions towards a business, service or brand. Social media is by no means a replacement for traditional market research, but it can be used in a broader sense. That broader sense is becoming a widely adopted trend referred to as Crowdsourcing.
Description Technology is a beautiful thing especially when it comes to gathering feedback. Online survey tools such as Zoomerang make it easy and affordable for small and medium-sized businesses and organizations to conduct simple market research within the most popular social media platforms.Twitter is the perfect platform for implementing such a tactic and will often yield insightful, and sometimes surprising, results. .

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