Virtual goods are big business–business that has shown rapid growth and promises to continue growing rapidly. With the popularity of online communities,social networking sites and online games, the market for virtual goods is huge. Site and game users spend many hours every month playing games and interacting, and virtual goods enhance their experience. Whether it is adding a rare tree to a Facebook farm or buying a new outfit for an avatar on a profile, the purchase of virtual goods costs users anywhere from a few pennies or dollars to hundreds of dollars, depending on the rarity of an item.
The promise of the future is bright, and the possibilities crowdsourcing presents when combined with virtual goods is even brighter. Crowdsourcing provides a way for a variety of businesses to tap into innovation with solutions tailored to address any business, market or industry that deals in virtual goods.