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HSN + Quirky Partner To Create Multichannel Shopping Experience

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HSN + Quirky Partner To Create Multichannel Shopping Experience
Submitted by Macala Wright on 01/05/2011 – 1:15 am

My Kundalini teacher tells me that 2011 is the dawning of the Age of Aquarius; ushering in an era of true enlightenment, changing the world as we know it by 2012. I honestly believe her with the way I continue to see fashion blend with technology and etailers blurring the lines between the social web and online commerce. After delving into branded content and exploring the best examples of branded content that were produced in 2010 on Mashable this past week, this morning, I found something in my inbox I didn’t quite expect — one of those evolutions of branded content I was talking about. It seems that HSN (Home Shopping Network) is adding a social layer to its multichannel retail strategy by partnering with Quirky (a website with a crowdsourced manufacturing model similar to ModCloth andFabricly) to sell innovative home and technology products designed by Quirky community members. Before we continue, I know most of you are still wondering:”What in the world is Quirky?” So, let’s diverge for a moment:

Quirky is a company who says that their intention is to ―make invention accessible by bringing product ideas to life.‖ Launched in June 2009, Quirky brings two brand new consumer products to market each week, by using their community to decide what Quirky’s expert product design staff should create and manufacture (AHA…just like ModCloth and Fabricly!). Quirky engages its online community to collaborate in all aspects of product design and development — from ideation all the way to packaging. What makes this site unique is that each Quirky product solves a problem for the person buying it, and carries a great story of the inventors who made it happen. Revenue from the products manufactured is shared with the individuals who help bring each product to life. NOTE: We’d like to suggest that all iPad-using FMM readers order this; the iPad Cradle is useful.

Ding, Ding! Yes, consumers want products that make their lives easier and more efficient (remember our Aha! moment with AHALife?) and also relevant context to the lives they live or aspire to live. In essence, we like products that we have a backstory on. TRANSPARENCY is big in 2011 and beyond.

As I mentioned in the branded content article, retailer and indie collaborations are on the rise. This partnership fits into that context as retailers look for more innovative ways to reach new audiences to create new product offerings for, thereby creating new revenue and distribution channels for their brands.

Quirky’s Founder and CEO Ben Kaufman will feature Quirky products on HSN on January 29, 2011, at 9am and January 30 at 2am , and monthly thereafter. What’s more, HSN is offering all would-be entrepreneurs the opportunity to submit their product ideas for consideration on HSN.com’s product submission page during the events. This is a very impressive move for HSN in establishing itself as a leading interactive multichannel retailer in the digital space.

Summary The article provides a brief overview about Quirky as well as Quirky's new partnership with HSN (Home Shopping Network). HSN adds a social retail strategy through its partnership with Quirky. On the other hand, Quirky products will also be featured on HSN.

Description Quirky’s Founder and CEO Ben Kaufman will feature Quirky products on HSN on January 29, 2011, at 9am and January 30 at 2am , and monthly thereafter. What’s more, HSN is offering all would-be entrepreneurs the opportunity to submit their product ideas for consideration on HSN.com’s product submission page during the events. This is indeed a great partnership and an opportunity for both companies.

Tags: creativity, Crowdsourcing, digital products, Entrepreneurs, events, home products, home shopping, HSN, partnerships, Quirky products

Posted by Tonya Van Dijk

Jan 07, 2011 12:28 am GMT Viewed 4230 times

Author: Macala Wright Source

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HSN + Quirky Partner To Create Multichannel Shopping Experience

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