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Ideavibes Citizen Engagement Presentation - Nov 2011

document Distributed Knowledge

Innovation through Citizen engagement
Paul Dombowsky

Citizen Challenge
Traffic congestion is a major challenge to the environment, quality of life, and economic growth of Calgary. What ideas do you have to encourage your fellow citizens to make alternative choices for getting around the city each day?
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Agenda / Highlights
Social media and its impact on engagement Practical Crowdsourcing - what is it and how can you use it? How to tap into the conversations that are already going on to make better decisions. Making crowdsourcing pay for itself - the business case. Best practices and how to implement. How to overcome some of the negatives.

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Citizen Engagement in Web 2.0 for Calgary 2.0
There are many one way conversations happening: Blogs
AvenueCalgary CalgaryPolitics CalgaryGrit Chrishapercalgary VibrantCakgary

Driven by Social Media Platforms

Podcasts
PodCalgary ChrisHarper

Make no mistake your citizens want to be involved in transforming the City of today to City 2.0. Where is the engagement? Where is the innovation happening?

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Engagement ² Who Participates?
Millennials (born 91 and after)

Gen Y (born 81- 91) Gen X (born 65- 80) Boomers (born 46- 64) Civics (born 45 or earlier)
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Who is your crowd?
CITY

Explicit Experts

Emergent Experts
Engagement Targets (community leaders, front line stakeholders)

General Audience

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Crowdsourcing
Defined
An engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.

Why Bother?
Organizations have a difficult time engaging with their communities to strengthen their relationship and be citizen/crowd focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education.
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Where Innovation / Crowdsourcing Fits
Open Space
How we gather

Open Innovation Crowdsourcing
Where ideas come from

Community

Social Media
How we talk

Leadership
How we inspire & enable

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Innovation: Crowdsourcing vs The Survey
Crowdsourcing Lends itself to diversity of participation Fewer barriers to participation Drives innovation new ideas from left field that have merit Easy to interpret the crowd generally makes things clear Comments are focused Surveys Great for solidifying preconceived ideas or directions Hidden Requires interpretation which is open to biases by reviewers Doesn t encourage creativity

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The Appeal
Crowdsourcing surfaces new perspectives Invites participation from nontraditional sources Infuses real energy into the process of generating ideas and content Empowers people when they feel their voice is being heard Technology can enable participation by disenfranchised (ie. PCs in libraries/shelters with citizen engagement campaigns) Builds engagement and relationships with new audiences
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Things to Watch For
Excessive lobbying and promotion Narrow crowds product narrow results No follow-through causes creditability hit If you say you are generating solutions for X, communicate what happened and why Broad ideation campaign descriptions will result in less focused results BUT too narrow will restrict creativity Dismissing ideas that seem far fetched Ideation often requires refinement understanding what your crowd is saying by x
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Example 1: Citizen Engagement
NYC Citizen Engagement Program

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Example 2: Citizen Engagement in SF
San Francisco Engage4change Citizen Engagement Program (2 weeks)
No. of Engagements = 2252 Referrals = 64% from Twitter Cost = 500 ice cream cones ($1,000) Humphry Slocombe s Crowd = 320,000 twitter followers and Facebook Friends

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Example 3: Open Innovation with Citizens
City of Ottawa Have a Say Sustainability Campaign
No. of Engagements = 5700 Goal: 1500 Drivers: Twitter, Facebook, Media Event (related) Number of ideas: 200 English and French

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Example 4: Product Development - Branded
IdeaStorm was created to give a direct voice to Dell s customers and an avenue to have online brainstorm sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you d like to see Dell develop. In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas!

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Example 5: Product Development - Inventions
Quirky is an all in one product development shop for inventors.

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Example 6: Conference Agenda
Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.

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It all starts with a Question or Problem
Needs to be:
± Clear and compelling ± Not leading ± Allow for open innovation ± Encourage participation ± Allow for outliers to feel comfortable

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I have a challenge
Land use determination who drives the agenda and the conversation? Two approaches
Opportunity driven Innovation driven

The difference lies in where the ideas come from
From the user or the customer From the supplier
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I have a challenge
Opportunity Driven (supplier)
City releases RFI
City Posts Challenge

Innovation Driven (customer)

Selection

Developers Respond
Developers invited to respond to specific RFP Crowdsourcing used to generate ideas

Study

Short list
Feasibility Review takes place Crowd determines their preference

Consultation

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Government as a Platform
Ideas and information produced by and on behalf of the citizen or the crowd Crowd is empowered to spark the innovation that will result in an improved approach to governance Move away from Vending Machine Government

Pay Taxes

Expect Services

Repeat

Responsibility is shared between citizens and staff

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Ideavibes Citizen Engagement Platform
Easy to set-up and deploy Able to run multiple campaigns at once Can run Crowdsourcing and Crowdfunding Campaigns Build stickiness and community around those that engage (sign-in and see past votes, comments, ideas) Hosted solution (in Canada) Able to be implemented on existing website or set-up in new, destination site Social Media connected One of few sub $1000/month solutions

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How an Engagement Platform Works

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Implementation Process
City creates website landing page

City develops campaign in Platform

Citizens post ideas

Moderator checks and releases ideas

Results analyzed & presented

Initiative launched site live

City promotes initiative through social media / traditional media

Citizens share ideas with their crowd

Citizens vote/comment on ideas

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Thank you
Paul Dombowsky | 613.878.1681 | paul@ideavibes.com | www.ideavibes.com Lisa Fox | 403-912-2527 | lisafox@urbanresilience.ca | www.urbanresilience.ca

Description
Ideavibes presentation made in Calgary and Edmonton on the topics of citizen engagement, crowdsourcing and crowdfunding.

Tags: citizen engagement, Crowdsourcing, gov2.0, IdeaVibes, Open Government

Posted by Marco Torquati

Feb 14, 2012 03:33 am GMT Viewed 1318 times

Author: Paul Dombowsky - Ideavibes Source

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