The Industry Website

Web's Largest listing of crowdsourcing and crowdfunding events

Web's Largest Directory of Sites

2,920 crowdsourcing and crowdfunding sites

In Brazil, campaign offers test drives to broken down motorists

The Rescue Drive campaign from car dealership Orca Chevrolet set out to find drivers with broken-down cars and offered them a test drive of the new Chevrolet Cobalt.
The retailer teamed up with a local tow company and followed their rescue cars to the site of drivers whose vehicle had failed. Those whose cars needed to be towed away were offered a test drive of the new Chevrolet Cobalt to wherever they were headed. The idea behind the campaign was that Chevrolet could turn a negative situation into a positive one by providing a free lift to drivers, while also targeting drivers at the moment they might be thinking of ditching their current model.

Download Flag This



 Join or Login