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In Brazil, campaign offers test drives to broken down motorists

document
Summary
The Rescue Drive campaign from car dealership Orca Chevrolet set out to find drivers with broken-down cars and offered them a test drive of the new Chevrolet Cobalt.
Description
The retailer teamed up with a local tow company and followed their rescue cars to the site of drivers whose vehicle had failed. Those whose cars needed to be towed away were offered a test drive of the new Chevrolet Cobalt to wherever they were headed. The idea behind the campaign was that Chevrolet could turn a negative situation into a positive one by providing a free lift to drivers, while also targeting drivers at the moment they might be thinking of ditching their current model.

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