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In Germany, consumers are rewarded for new product ideas

document Distributed Knowledge, Open Innovation
Summary
UnserAller aims to bring companies and consumers together for the creation of better products.
Description
UnserAller aims to bring companies and consumers together for the creation of better products. With a focus on consumer goods such as food items and toiletries, UnserAller makes it easy for any interested consumer to contribute ideas large and small to a product’s development, and social features enable discussion and promotion among friends. Offline, the site also offers kits that let users build and tinker with prototypes at home. Either way, for every contribution they make to an idea, consumers are rewarded with points that can be redeemed for discounts and credits in the UnserAller shop.

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