There is nothing new with consumers trying to eat healthy. But what is new is InBelly, a startup from Lithuania that offers a crowd-source service that enables customers to evaluate the quality of food products that they buy. They can see if a product contains harmful additives or is unhealthy.
The Lithuanian web page www.sveikasvaikas.lt is a crowdsourced encyclopedia where users upload photos of products and ingredients and then the system recognizes those ingredients and attributes as one of the five markings accordingly. The website uses official and scientific information about the effects of food additives on health and translates it to non-scientific symbols understandable to wider public. They have also applied the same idea to cosmetic products that analyses health effects of ingredients contained in cosmetic products.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.