Summary
When creating your campaign, setting the right goal is the first step towards reaching it! Though the average goal reached on IndieGoGo is around $3700, setting your goal depends on your campaign's requirements- many campaigns set their goal much higher than that, many set it much lower. As a campaign owner, it's up to you to identify the funding needs for your project.
Description
Here are some things to keep in mind in creating creating crowdfunding campaign:
• Match your goal to your network- the more people you can reach, the more likely your campaign will be heard.
• You don't need to raise all of your funds at once. Many campaigns break their funding goals into a few smaller campaigns.
• If you reach your campaign goal you are statistically likely to exceed it- and you get to keep the money you raise above and beyond your goal.