When creating your campaign, setting the right goal is the first step towards reaching it! Though the average goal reached on IndieGoGo is around $3700, setting your goal depends on your campaign's requirements- many campaigns set their goal much higher than that, many set it much lower. As a campaign owner, it's up to you to identify the funding needs for your project.
Here are some things to keep in mind in creating creating crowdfunding campaign:
• Match your goal to your network- the more people you can reach, the more likely your campaign will be heard.
• You don't need to raise all of your funds at once. Many campaigns break their funding goals into a few smaller campaigns.
• If you reach your campaign goal you are statistically likely to exceed it- and you get to keep the money you raise above and beyond your goal.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.