Indiegogo, the website that allows people to contribute money to the causes, artistic projects, and small companies they support, has attracted a good amount of success in the four years since it was founded in early 2008: 100,000 projects have been funded in more than 196 countries through the site. In the process, it’s even helped to put the concept of “crowdfunding” well into the mainstream. But Indiegogo is officially making it clear that it’s aiming to make an even bigger impact — and the company has closed on $15 million in brand new funding to do so.
In many ways Indiegogo’s most well-known and visible competitor is Kickstarter, but the company is keen to point out what sets it apart from other players in the space. For one thing, Indiegogo is active globally in 196 countries and accepts all types of projects, whereas Kickstarter is focused only in the United States and aims to keep its project limited to the creative space. “We’re completely open to any idea, any campaign, and any idea in the world without any judgement,” IndieGoGo co-founder and CEO Slava Rubin said.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.