Crowdfunding website IndieGoGo has flipped the switch on its promotional algorithm, which pushes campaigns to its front page. The algorithm adds, what it says is, more democracy to a human bias-driven industry. “Like America, IndieGoGo is equal opportunity for all, but no guarantees,” said co-founder and chief executive Slava Rubin in an interview with VentureBeat.
The algorithm, which IndieGoGo co-founder and chief executive Slava Rubin explained lightly given its proprietary nature, ranks different funding projects based on interactions with its IndieGoGo page. It takes into account how many comments and social shares the page has, how many times the author uses the page to communicate or updates the page, as well as if the project is actually attracting funding. These factors all determine whether a project is featured on the homepage, as well as in newsletters and other promotional materials.
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