When it launched in mid-June, InfoArmy made two bold moves toward its goal to hit 100,000 competitive intelligence reports on leading companies: It’s available only on iPad and its data comes from crowdsourcing. This week InfoArmy hits 1,000 reports, some of which are free via its iPad app including Yammer, Glassdoor, ZOHO, Evernote, and Trilliant.
InfoArmy founder Jim Fowler thinks he’s found a more efficient route to competitive intelligence than the established Dun & Bradstreet, which maintains a database on 200 million companies. His “army” of global researchers — everyone from MBAs turned stay-at-home moms to college students in India — work in teams to gather data on companies, update it quarterly, and split a 50/50 profit with InfoArmy, each time a $99 report sells. The company is starting with private, “sexy” tech companies and plans to eventually provide reports on public companies.
Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely
to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space,
Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding
practice expertise and unbiased thought leadership.