Initial Crowd Offering, Inc. unveils its equity crowdfunding intermediary site. An Initial Crowd Offering (ICO) is the IPO for small and emerging businesses. With ICO, the "crowd" fills the gap left by conventional financing sources. ICOs deliver investors for small and emerging businesses to market themselves and receive investments from the "crowd” - friends, family, contacts, and complete strangers who believe in them.
"Our goal is to open up the capital markets to small and emerging businesses which have not had a source for the capital required to manage and grow, while at the same time open up a venue for individual investors to participate in these exciting companies that were historically monopolized by venture capital institutions and wealthy investors," according to Perry West, the company's CEO.