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Instructables Reflects Eric Wilhelm’s Passion for Building Stuff—and Telling the Story

Summary People who work hard, the old saying goes, often play just as hard. But for many tech entrepreneurs, the converse is also true: all that play sometimes generates new ideas for work. That’s definitely the story behind San Francisco-based how-to site Instructables, which grew in part out of founder Eric Wilhelm’s obsession with kitesurfing.

Description Today, Instructables boasts more than 2 million registered users and a collection of 55,000 how-to articles authored by more than 20,000 contributors. Eric Wilhelm is a bona fide CEO who employs 24 editors and programmers, has raised just shy of $2 million in venture financing from O’Reilly AlphaTech Ventures and Baseline Ventures, and has guided the company to a profitable advertising- and subscription-based revenue model.

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