Summary
Invisible Children are earnest to threaten a lawsuit against a bunch of NYU kids making a mockery of their brand of activism and earnest enough not to see the obvious joke here of how obtuse their own organization can be. The problem, as the producers of this year's wildly popular KONY 2012 campaign see it, is that there's a website out there riffing off of Kickstarter — the fundraising website for independent, sometimes twee projects — named Kickstriker which has Invisible Children in its sights (the site, doesn't appear to be bothering Kickstarter yet).
Description
"The purpose of our website, Kickstriker.com (henceforth ‘Kickstriker’), is to critique a number of institutions, including Invisible Children, through the use of political satire, Kickstriker’s Mehan Jayasuriya, James Borda and Josh Begley (graduate students at NYU and students of Internet professor Clay Shirky) responded in a letter picked up by Wired's Spencer Ackerman who's been following the site since its creation. "As such, while Kickstriker makes use of the trademarked terms ‘Invisible Children’ and ‘KONY 2012,’ these uses are protected under the doctrine of fair use, which allows for such uses for the purposes of criticism and commentary."