In Q4 of 2011, Digital Journal launched a massive gamification project that tracks and reports activity of contributors on Digital Journal. Recording actions such as quantity of articles published, frequency of visit and how engaged members are, Digital Journal rewards points and badges to individual contributors based on the amount of their activity. The members who stay the most active in the month are then rewarded with a "Power Users" badge.
"Digital Journal's gamification project has completely changed how people view media across our network, and how everyday people contribute," said Chris Hogg, CEO, Digital Journal. "Month over month we have seen increases in unique visitors and pageviews. The launch of our gamification platform has given back in spades, and everyone across the board is benefiting by complete transparency and in-depth reporting of data."