Kenneth Cole, who seemed to shy away from social media after a well-publicized Twitter flap earlier this year, is courting controversy anew with a website that asks consumers to weigh in on abortion, gun control and gay rights.
The new site — wheredoyoustand.com — is divided in two. “What You Stand In” features information and advice about clothing for men and women. “What You Stand For,” meanwhile, asks consumers to post their thoughts about those hot-button topics and posts links to relevant Twitter feeds under the heading “Feeding the Debate.” Those conversations also continue on the brand’s Facebook Page.
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