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Kickstarter vs. Quirky: Startups Provide New Routes for Invention

document Crowdfunding, Open Innovation
Summary Even as actual production is increasingly outsourced, the companies that create your products are creation machines: design, research, engineering, marketing, testing, branding, legal, distribution.

However, two New York companies – Kickstater and Quirky -- have begun to help those who need help bringing gadgets to market. Their approaches offer very different paths to market.
Description The major difference, though, lies in the level of expertise required. Kickstarter project creators are responsible for what they need to bring products to market. Kickstarter simply facilitates the raising of cash to fund those efforts.

In Quirky's case, all you really need to get going is an idea, perhaps enough drawing skill to visualize it, and $10 for Quirky's filing fee.
Tags: Crowdfunding, Crowdsourcing, design idea, eBay, Kickstarter, Quirky, Startups
Claire Mackay Posted by Claire Mackay
Aug 12, 2012 12:14 pm GMT Viewed 845 times
Author: ROSS RUBIN Source
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