Kiva City Los Angeles (LA), launched an initiative that enables anyone with access to the internet a chance to support small business owners, local economies, and local jobs in Los Angeles. The initiative also aims to expand the awareness and availability of microfinance opportunities among small business owners and aspiring owners in the Greater Los Angeles Area. Kiva City LA is a collaboration between the Mayor's Office of Small Business; VEDC (Valley Economic Development Center), Kiva, and Visa Inc.
"Small businesses are the backbone of our local economy," said Mayor Villaraigosa. "There is no shortage of passionate and successful small business owners in Los Angeles who, collectively, have the power to accelerate job growth and economic opportunity for all of us. We are thrilled to partner with Kiva and VEDC to help Angelenos bridge the lending gap and help small businesses thrive."